Designing the Experience

Panna is the Italian word for cream, and is also is the name Japanese designer Tokujin Yoshioka chose for his armchair, the Panna chair. The motivation for the selected name is not to be found in culinary grounds, but more likely supported by the feelings and sensations tied to the word cream.
Panna Chair

Faithful to his celebrated approach to creativity, half way between design and art; Yoshioka's starting point for this project was an emotion, the experience of the product and not the product itself. 
He envisioned a soft, embracing chair, capable of adapting its shape to the person seating in it, and he achieved it injecting extremely soft polyurethane foam over an internal steel frame. The removable covers are made of a resistant yet soft fabric.

Panna Chair

Panna Chair

Panna Chair 
Company: Moroso
Year: 2008
Materials: soft polyurethane foam and steel frame

Design Shows


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