In a fully black environment huge amusing and colourful photos mounted on shaped structures created the proper frame for each product, the result was a bit trashy and surely striking.
Kartell usually shows new products in quantity and quality every year but this edition I found it a bit toned down.
Out of the new products my favourite piece was the Masters chair by Philippe Starck and Eugeni Quitllet; a rather unusual chair with a sinuous backrest made of interlocking tubes and a very sharp seat. I found it had a futuristic/natural flavour but actually is an homage to the good past days, in fact designers have used the shapes of three emblematic design pieces (Serie 7 by Arne Jacobsen, Tulip by Eero Saarinen and Eiffel by Charles Eames) and overlapped them to generate out of the empty and the full spaces the unique lines of Masters.
Patricia Urquiola presents the stool version of her Frilly chair inspired in the natural folds of cloths, despite how much I appreciate her approach to design I think plastic doesn't bring out the best of her, the imprint of the material feels stronger than her expressive skills.
Fabio Novembre goes too figurative to handle with his obvious and rather crass table Fleur and Mario Bellini donates great expressive potential to plastic, the internally carved polycarbonate create a sinuous water-like movement that is very appealing, hopefully we will get to see it in something more exciting than a tray.
See our exhaustive slideshow after the jump.