Milan Design Week 09: Artemide

Artemide shows off in Milan with a wide range of new products. The impression is that the Italian company's strategy for facing the economic crisis is simply to keep producing.
Milan Design Week 09 - Artemide

The products are rather showy and sculptural, with an excessive emphasis on the object's shape and character more than on the light they produce; the technical development and realisation is high class. 
Ross Lovegrove celebrates his own aesthetics with a series of sculptural pieces; Cosmic Leaf and Cosmic Angel reflect the light thanks to their very complex three-dimensional surface made of thermoformed plastic. 
Zaha Hadid's inspiration for the Genesy floor lamp was trees; somehow the aggressive organic shapes, the futuristic controls and the glossy finish confer the object an odd, unnatural nature. 
Karim Rashid collaborates with Artemide's effort to create artificial life with Doride, a zoomorphic looking desk lamp surprisingly elegant.


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