Flos presented an ambitious collection of light fixtures that dialogue with architecture becoming an integral part of it.
Designed by an eclectic group of designers such as Ron Gilad, Phillipe Starck, Sebastian Wrong, Marcel Wanders, Antonio Citterio, Fabio Calvi and Paolo Brambilla, each module of the Soft Architecture system blends within the space in an effective and performing fusion. Lighting has never been closer to architecture.
The system uses a composite material, (Under-Cover technology) which is physically optimal: lightweight, resistant, non-inflammable and that integrates wonderfully with normal plasterboard.
And there's more, is not only a great idea shaped by top designers, crafted with the expertise and advanced technical skills of a top manufacturer but is also environmentally friendly. And we don't mean it in the trendy way (there was plenty of "green" design at Milan this year) but in the serious, truly committed way. Soft Architecture is based in the use of energy-saving light sources (phosphor LED, cold cathode technology, low energy consumption fluorescent and low voltage halogen) and uses a composite material that complies with the latest eco-compatibility regulations; but it also has the Cradle-to-Cradle certification, which means the whole product life cycle is environment-safe, from manufacturing to recycle or relocation of used pieces.
Is thrilling to see such a strong statement towards the future from one of the leader players in contemporary design; the power of true design philosophy.